For Consultants · License BAIC and LDNA

Why advisors license the method

Your judgment is the product. This is the instrument behind it.

The best consultants already know what to look for. What they rarely have is a defensible, repeatable way to prove it, score it, and hand the client a system that keeps paying after the engagement ends. That is what you are licensing.

Differentiate on rigor

Show up with a systems-engineering failure analysis, not a maturity-model checklist. It changes who you win, and how fast.

Price like IP

An evidence-backed diagnostic with a dollar-ranked register commands a different fee than advice. The instrument justifies the invoice.

Deliver to a standard

Certified on the rubric, you run the same defensible diagnosis every time, so the quality does not live or die on your best day.

Build recurring revenue

The hosted dashboard and quarterly re-score turn a one-off project into an ongoing advisory relationship with real ARR.

The partnership

Get certified. Run the instruments. Keep your client relationship.

You bring the relationship and the judgment. We bring the field-tested engine, the training and certification, the scoring infrastructure, and an advisory group spanning aviation safety, finance, and organizational psychology. You deliver to the standard, under your own banner.

1 · Certify

Train on BAIC and LDNA, calibrate against the rubric, and get certified to deliver the instruments in your engagements. The scoring engine stays with the certified program and is never handed to licensees.

2 · Deliver

Run the thirty-day diagnostic with our scoring infrastructure and report tooling behind you. Same rigor, every time.

3 · Retain

Install the dashboard and the quarterly re-score, and turn a project into an advisory relationship that compounds.

Two levels of certification

Saunter Certified Advisor

Certified on BAIC, which includes LDNA. Runs the whole system, business plus leadership. The senior tier, and the only one that can score BAIC's leadership domain, because you cannot read the architecture without reading the leaders inside it.

LDNA Certified Practitioner

Certified on LDNA only. For coaches and advisors who work leadership teams rather than whole-org architecture. The natural entry rung, with the Saunter Certified Advisor credential as the upgrade path.

Leadership Development Partner

"We help good people become great leaders."

Visit Vertical Motion → YouTube ↗

Vertical Motion is a leadership-development practice founded by Tom Cox, a former aerospace and defense executive. It works where executive performance is made or unmade: leadership teams, executive teams, and senior leaders in high-stakes companies.

LDNA sits inside Vertical Motion's Whole Executive Framework™, and across hundreds of leaders and teams that pairing of measurement and coaching is working proof the method holds at scale. Vertical Motion holds the LDNA Certified Practitioner credential.

Leadership Teams Executive Teams CHRO Engagements Executive Coaching Whole Executive Framework™

Where Vertical Motion's coaching team has led

The bench

A growing network of LDNA Certified Practitioners.

Alongside our senior Saunter Certified Advisors, a growing network of LDNA Certified Practitioners carries the leadership credential and delivers the leadership work, including coaches at our delivery partner Vertical Motion. Their backgrounds span finance, healthcare, enterprise technology, elite performance, and national security, and many are completing the full Business Assessment training to upgrade to Saunter Certified.

Our senior Saunter Certified Advisors lead full engagements. Meet the team on About.

Two ways to work with us

Refer clients to us, or deliver the instruments yourself.

Refer

Bring us the client and stay in the room. You keep the relationship, we run the engagement, you share in the outcome.

License and deliver

Get certified and run the instruments yourself, under your own banner, with our infrastructure behind you.

Which model fits your practice, how certification and licensing work, and the economics of it are best walked through together. Book a call and we'll map it to how you already work.

Instrument 01 · The organizational diagnostic

BAIC™ Business Architecture & Intelligence Cycle

A thirty-day diagnostic of the business as an interdependent system. Each domain is scored against a defined rubric using document review, stakeholder interviews, and the operational data the business actually has. Missing evidence defaults to the lowest score. Operational data outweighs self-report. Ties break downward.

The eight domains, scored on one rubric

01

Strategy

Where the business is going, and whether it can defend the route once it gets there.

02

Structure & Accountability

Who actually owns what, especially when something goes sideways.

03

Systems & Processes

The repeatable mechanics that produce results without heroics.

04

Financial Controls

Cash discipline, close cadence, and the leading indicators you actually look at on Monday.

05

Revenue Engine

How customers become customers. Predictably, not by accident.

06

Data & Dashboards

What is measured, what is visible, and what is still invisible because nobody built the report.

07

Risk & Compliance

What breaks loudly, and what breaks quietly until it doesn't.

08

Leadership Capacity

Whether the bench can carry the architecture you are about to build.

VMOCA, the engine behind the diagnosis

Vulnerability Mechanism Outcome & Criticality Analysis. Adapted from systems-engineering risk frameworks, it scores 150+ failure mechanisms across 50+ failure causes, ranked by likelihood and impact. It is how the method replaces intuition with measurable architecture: exposing fragility, ranking risk, and converting complexity into a prioritized fix sequence.

CriticalityProbability × Impact($) × Observability

Expressed as expected loss in dollars (VMOCA v2.0), scored across four lenses: occurrence, severity, exposure, and detectability. Tiers run Critical ($1M-$2M) to Existential (above $2M), with runway and critical-path gates setting the overall tier.

Architecture Maturity Index · by domainAMI 0-100

Strategy72

Structure50

Systems62

Financials34

Revenue78

Data55

Risk38

Leadership66

Composite AMI 52 / 100 2 domains below override

What the client walks away with

A · Architecture maturity report

A spider chart across all eight domains with a ranked diagnosis on each, plus the sequence of upgrades that produce the most stability per dollar spent.

B · Vulnerability register

A ranked list of failure modes, typically 40+. What breaks first under load, what breaks hardest, what to defer, each traceable to the evidence that surfaced it.

C · 90-day operating blueprint

Sequenced, owner-tagged, dependency-aware. Not a wishlist. The installation order for the architecture the diagnosis prescribed.

D · Hosted dashboard

A live view of maturity and vulnerability posture as upgrades land. Quarterly re-scoring keeps everyone clear-eyed about whether the work is sticking.

Instrument 02 · The leadership diagnostic

LDNA™ Leadership Drivers & Natural Aptitudes

A two-part instrument that scores every leader twice: their natural style, and the behavior their current role demands. BAIC reads the organization as a system. LDNA reads the leaders inside it. Stack them, and the failure modes growth is about to amplify stop hiding behind interview impressions.

Seven leadership dimensions

DR

Drive & Independence

Self-direction and assertiveness. High: drives own agenda. Low: collaborative, takes direction.

SE

Social Energy

Outward, people-directed energy. High: energised by people. Low: reserved, task-focused.

PA

Pace & Patience

Tempo and composure under pressure. High: steady. Low: fast, urgent, quick to react.

SO

Structure & Order

Method and follow-through. High: organised, process-driven. Low: flexible, improvisational.

CB

Creative Battery

Energy for the new. High: restless idea-engine. Low: prefers proven, settled ground.

LA

Logic & Analysis

Evidence and scrutiny. High: rigorous, evidence-led. Low: intuitive, feel-led.

VI

Vision & Ideas

Abstraction and big-picture. High: abstract, big-picture. Low: concrete, execution-focused.

Gap

The Adaptation Gap

Where natural self and role behavior diverge, energy is spent. LDNA quantifies that load per dimension.

Scored twice. That is the whole point.

Knowing a leader is high-Drive is useful. Knowing they are high-Drive naturally, but their role is asking them to behave moderately, is more useful, because it predicts the energy they are burning to fit the role and the coaching that would relieve it. That is LDNA's specific contribution: the daily cost of being who the role asks you to be, made visible.

Every individual profile then stacks into a team interaction grid. Where does the team multiply? Where do two leaders share an axis and duplicate work? Where is a seat uncovered? Plus an AI-exposure profile for each leader: where their strengths stay durable, and where they are exposed.

Natural vs. role, per leader 7 dimensions

Natural Role demand

Where LDNA sits against the instruments you already know

Instrument	What it measures	Where it is strong
DISC	Four behavioral styles: Dominance, Influence, Steadiness, Conscientiousness.	Easy to apply on the team, fast to read.
Myers-Briggs	Sixteen personality types from four dimensions.	Cultural recognition, long-form self-knowledge.
CliftonStrengths	Top talent themes from a list of thirty-four.	Strengths-first framing, useful for coaching.
Hogan	Normal personality, derailment risk, and values.	Predictive validity for senior hiring decisions.
LDNA	Seven leadership-specific dimensions, scored twice (natural vs. role), rolled into a team interaction grid.	Reads the Adaptation Gap and the team pattern in one engagement.

Partner with us

Put a field-tested engine behind your practice.

Tell us about your practice and the clients you serve, and we will walk you through certification, licensing, and how the economics work.

Apply to get certified → See the full method

Stop selling opinions. Start selling evidence.