For consultants, advisors, and fractional operators

Stop selling opinions. Start selling evidence.

BAIC™ and LDNA™ are field-tested instruments you can license, get certified on, and run inside your own engagements. Walk into the room with a scoring rubric, a ranked vulnerability register, and a quantified leadership profile, not another deck of best practices. Then price the work like the IP it is.

Why advisors license the method

Your judgment is the product. This is the instrument behind it.

The best consultants already know what to look for. What they rarely have is a defensible, repeatable way to prove it, score it, and hand the client a system that keeps paying after the engagement ends. That is what you are licensing.

Differentiate on rigor

Show up with a systems-engineering failure analysis, not a maturity-model checklist. It changes who you win, and how fast.

Price like IP

An evidence-backed diagnostic with a dollar-ranked register commands a different fee than advice. The instrument justifies the invoice.

Deliver to a standard

Certified on the rubric, you run the same defensible diagnosis every time, so the quality does not live or die on your best day.

Build recurring revenue

The hosted dashboard and quarterly re-score turn a one-off project into an ongoing advisory relationship with real ARR.

The partnership

Get certified. Run the instruments. Keep your client relationship.

You bring the relationship and the judgment. We bring the field-tested engine, the training and certification, the scoring infrastructure, and an advisory group spanning aviation safety, finance, and organizational psychology. You deliver to the standard, under your own banner.

1 · Certify

Train on BAIC and LDNA, calibrate against the rubric, and get certified to deliver the instruments in your engagements. The scoring engine stays with the certified program and is never handed to licensees.

2 · Deliver

Run the thirty-day diagnostic with our scoring infrastructure and report tooling behind you. Same rigor, every time.

3 · Retain

Install the dashboard and the quarterly re-score, and turn a project into an advisory relationship that compounds.

Two levels of certification

Saunter Certified Advisor

Certified on BAIC, which includes LDNA. Runs the whole system, business plus leadership. The senior tier, and the only one that can score BAIC's leadership domain, because you cannot read the architecture without reading the leaders inside it.

LDNA Certified Practitioner

Certified on LDNA only. For coaches and advisors who work leadership teams rather than whole-org architecture. The natural entry rung, with the Saunter Certified Advisor credential as the upgrade path.

Leadership Development Partner

Vertical Motion
Vertical Motion

"We help good people become great leaders."

Vertical Motion is a leadership-development practice founded by Tom Cox, a former aerospace and defense executive. It works where executive performance is made or unmade: leadership teams, executive teams, and senior leaders in high-stakes companies.

LDNA sits inside Vertical Motion's Whole Executive Framework™, and across hundreds of leaders and teams that pairing of measurement and coaching is working proof the method holds at scale. Vertical Motion holds the LDNA Certified Practitioner credential.

Leadership Teams Executive Teams CHRO Engagements Executive Coaching Whole Executive Framework™

Where Vertical Motion's coaching team has led

Disney NFL NCAA Accenture Uniqlo Skechers L.L.Bean U.S. Air Force Nationwide Empower Great American

The bench

A growing network of LDNA Certified Practitioners.

Alongside our senior Saunter Certified Advisors, a growing network of LDNA Certified Practitioners carries the leadership credential and delivers the leadership work, including coaches at our delivery partner Vertical Motion. Their backgrounds span finance, healthcare, enterprise technology, elite performance, and national security, and many are completing the full Business Assessment training to upgrade to Saunter Certified.

Our senior Saunter Certified Advisors lead full engagements. Meet the team on About.

Two ways to work with us

Refer clients to us, or deliver the instruments yourself.

Refer

Bring us the client and stay in the room. You keep the relationship, we run the engagement, you share in the outcome.

License and deliver

Get certified and run the instruments yourself, under your own banner, with our infrastructure behind you.

Which model fits your practice, how certification and licensing work, and the economics of it are best walked through together. Book a call and we'll map it to how you already work.

Instrument 01 · The organizational diagnostic

BAIC™ Business Architecture & Intelligence Cycle

A thirty-day diagnostic of the business as an interdependent system. Eight domains are scored against a defined rubric using document review, stakeholder interviews, and the operational data the business already has. Missing evidence defaults to the lowest score, operational data outweighs self-report, and ties break downward.

Powered by VMOCA™

Vulnerability Mechanism Outcome & Criticality Analysis, adapted from systems-engineering risk frameworks, scores 150+ failure mechanisms across 50+ failure causes as expected loss in dollars, then ranks them into a prioritized fix sequence. That is the credibility marker you walk in with: measurable architecture, not a maturity-model checklist.

See the full BAIC breakdown, all eight domains and the scoring math

What the client walks away with

A · Architecture maturity report

A ranked diagnosis across all eight domains, plus the upgrade sequence that produces the most stability per dollar.

B · Vulnerability register

A ranked list of failure modes, typically 40+, each traceable to the evidence that surfaced it.

C · 90-day operating blueprint

Sequenced, owner-tagged, dependency-aware. The installation order for the architecture the diagnosis prescribed.

D · Hosted dashboard

A live view of maturity and vulnerability posture, with quarterly re-scoring to confirm the work is sticking.

Instrument 02 · The leadership diagnostic

LDNA™ Leadership Drivers & Natural Aptitudes

A two-part instrument that scores every leader twice: their natural style, and the behavior their current role demands. The gap between the two, the Adaptation Gap, is the energy a leader burns to fit the role and the coaching that would relieve it. BAIC reads the organization as a system. LDNA reads the leaders inside it, and every profile stacks into a team interaction grid.

See the full Leadership DNA breakdown, all seven dimensions and the team grid

Where LDNA sits against the instruments you already know

InstrumentWhat it measuresWhere it is strong
DISCFour behavioral styles: Dominance, Influence, Steadiness, Conscientiousness.Easy to apply on the team, quick to interpret.
Myers-BriggsSixteen personality types from four dimensions.Cultural recognition, long-form self-knowledge.
CliftonStrengthsTop talent themes from a list of thirty-four.Strengths-first framing, useful for coaching.
HoganNormal personality, derailment risk, and values.Predictive validity for senior hiring decisions.
LDNASeven leadership-specific dimensions, scored twice (natural vs. role), rolled into a team interaction grid.Reads the Adaptation Gap and the team pattern in one engagement.
Partner with us

Put a field-tested engine behind your practice.

Tell us about your practice and the clients you serve, and we will walk you through certification, licensing, and how the economics work.

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