Build what endures
Diagnose the business. Develop the leaders inside it.
BAIC · Business Architecture & Intelligence Cycle

Diagnose the business as a system.

A 30-day diagnostic of the business as a system. We surface the failure modes that are about to cascade, rank them by what they'll actually cost, and install the architecture the next stage requires. Built for operators scaling at $300K-$1M/month. Also used by acquirers who want to know whether a target survives the ownership transition before they sign.

Or book a 30-min diagnostic call →
82%
of failed businesses cite cash-flow. Cash-flow is the symptom that gets cited. By the time it shows up in cash, the structural cause is months old. BAIC reads the architecture before the P&L tells you. U.S. Bank cash-flow study, widely cited across SBA and SME research.
What BAIC is

An evidence-based diagnostic of the eight domains every scaling business depends on.

We score each domain against a defined rubric, using document review, stakeholder interviews, and the operational data the business actually has. Missing evidence defaults to the lowest score. Operational data outweighs self-report. Ties break downward. The output is a ranked map of where the business will fail first as it grows.

BAIC 8 DOMAINS 01 02 03 04 05 06 07 08 Strategy Structure & Accountability Systems & Processes Financial Controls Revenue Engine Data & Dashboards Risk & Compliance Leadership Capacity
The eight domains in detail
01

Strategy

Where the business is going, and whether it can defend the route once it gets there.

02

Structure & Accountability

Who actually owns what, especially when something goes sideways.

03

Systems & Processes

The repeatable mechanics that produce results without heroics.

04

Financial Controls

Cash discipline, close cadence, and the leading indicators you actually look at on Monday.

05

Revenue Engine

How customers become customers. Predictably, not by accident.

06

Data & Dashboards

What's measured. What's visible. What's still invisible because nobody built the report.

07

Risk & Compliance

What breaks loudly. And what breaks quietly until it doesn't.

08

Leadership Capacity

Whether the bench can carry the architecture you're about to build.

The engine behind the diagnosis

VMOCA™: Vulnerability Mechanism Outcome & Criticality Analysis.

BAIC's analytical core. Adapted from systems-engineering risk frameworks, VMOCA scores 150+ failure mechanisms across 50+ failure causes, ranked by likelihood and impact. It's how we replace intuition with measurable architecture: exposing fragility, ranking risk, and converting complexity into a prioritized fix sequence.

Who it's for

Who BAIC is built for. And who it isn't.

BAIC is a high-consequence engagement. The buyers are operators with real financial and organizational exposure: people scaling the business they built, or buying one. It's the wrong tool for some stages and some problems, and we'll tell you when it is.

This is for you if…

  • You're an operator (founder or CEO) between $300K and $5M/month and the architecture that got you here is breaking.
  • You've moved past product-market fit and the constraint is now structural, not commercial.
  • You're an acquirer (SBA-financed search funder, holdco, or strategic) and need to know whether the business survives the ownership transition without the seller.
  • You're 30-60 days from close and want stress-testing to know whether to proceed, renegotiate, or walk.
  • You want a ranked, evidence-backed answer to "what must we fix first?" Not a list of fifty things.
  • The cost of a wrong next move is higher than the cost of the diagnostic.

This is not for you if…

  • You're still searching for product-market fit or building toward your first $100K/month.
  • You want a tactical fix without rebuilding any structure.
  • You're looking for accountability without the willingness to change decisions.
  • You want an opinion-led consult, not an evidence-led diagnostic.
What you leave with

A complete architectural read, and the plan to act on it.

Not a slide deck. A live working system you can run the business from for the next 90 days and beyond.

A

Architecture maturity report

Spider chart across all eight domains, with a ranked diagnosis on each. Plus the sequence of upgrades that produce the most stability per dollar spent.

B

Vulnerability register

A ranked list of failure modes (typically 40+). What breaks first under load. What breaks hardest. What to deliberately defer. Each entry traceable to the evidence that surfaced it.

C

90-day operating blueprint

The execution plan: sequenced, owner-tagged, dependency-aware. Not a wishlist. The installation order for the architecture the diagnosis prescribed.

D

Hosted dashboard

A live view of your architecture maturity and vulnerability posture as the upgrades land. Quarterly re-scoring keeps everyone clear-eyed about whether the work is sticking.

Engagement

Scoped to your company.

The 30-day diagnostic, the 90-day execution blueprint, the hosted AMI dashboard, and the first 90 days of governance. Scope scales with company complexity, the number of stakeholders interviewed, and whether LDNA is added to read the leadership bench, we size the engagement together on the diagnostic call.

Recent engagement

From AMI 36 to 52 in 90 days.

Hard overrides
7 → 1
Six of seven cleared by end of Sprint 1.
Stage gate
Capital-Ready
Met before close of the active fundraise.
What landed
13-week forecast · CRM + B2B pipeline · 409A in motion · board resolution filed

Representative engagement, anonymized. Consumer goods · ~$190K/month at start.

Proof

What a 30-day diagnostic actually delivers.

A fictional engagement ("Northway Co.") so you can see exactly what BAIC produces, then try the live AMI scoring engine yourself.

Inside a typical BAIC report

Four pages from a 30-day diagnostic · flip through.

Click any peeking page (or any tab below) to bring it forward. Representative data throughout.

AMI domain scorecard · architecture maturity

Page · Scorecard
Northway Co.Day 30 baseline read
Confidential · BAIC v1.1
DomainScoreReadWt.WeightedSignal
Strategy40
15%6.00At risk
Structure / People35
15%5.25Override
Systems38
15%5.70Override
Financial Control42
15%6.30Override
Revenue Engine39
15%5.85Override
Data & Dashboards28
10%2.80Override
Risk & Compliance24
5%1.20Override
Leadership Capacity32
10%3.20Override
Total AMI36.3100%36.307 active
StabilizeFoundation sub-tier
Seven hard overrides lock classification at Stabilize Sprint regardless of total AMI. Five must clear before tier reclassification.
36.3 / 100

VMOCA vulnerability register · top 10 by criticality

Page · VMOCA
Northway Co.· 38 vulnerabilities total · top 10 shown
Criticality = (O × S × E) / D
#DomainVulnerabilityIDCLevelSpr.
1StructureLeadership is the sole decision-maker · no delegation infrastructureSP-C01126Critical1
2LeadershipAll investor & vendor relationships concentrated in one personLC-C01118Critical1
3Revenue87% single-purchase churn · zero retention programGTM-C01112Critical1
4FinancialCash-negative projected within 5 months · no rolling forecastFC-C01108Critical1
5RiskRelated-party transaction used as basis for investor SAFEsRC-C01102Critical1
6DataReturn rate 25% actual vs. 12% reported · product issues invisibleDD-C0294High1
7SystemsNegative inventory on 6 SKUs with active EDI partnershipsSYS-C0188High1
8FinancialAP / balance sheet $84K gap · statements materially misstatedFC-C0382High1
9RevenueNo CRM · 3,400+ contacts & 7 reps with no pipeline stagesGTM-C0274High1
10StrategyExit-driven strategy substitutes for organizational planST-C0168High2
Critical (C > 100) · daily action · 5 active · High (C 51-100) · weekly mitigation · 21 active

8-axis architecture map · domain spider

Page · Spider
36.3 AMI Strategy 40 Structure 35 Systems 38 Financial 42 Revenue Engine 39 Data 28 Risk 24 Leadership 32 40 = override threshold

Sprint 1 action architecture · days 1-30

Page · 90-day
Northway Co. · Sprint 1 · Secure the foundation 1 owner per action · weekly cadence
OwnerActionSuccess metricDomain
Diane ParkCOO
Build 13-week rolling cash forecast with weekly refresh and spending freeze triggersForecast live with 3 scenarios; reviewed weeklyFinancial
Diane ParkCOO
Stand up weekly one-page business health dashboardDashboard live; delivered to CEO every MondayData
Tom VinsonMarketing
Deploy HubSpot CRM with 5 B2B pipeline stages and territory assignment for 7 repsCRM active; 3,400+ contacts imported; weekly pipeline reviewRevenue
Carla ReyesLegal & IR
Engage securities counsel; initiate 409A valuation; prepare investor disclosure remediationEngagement letter signed within 14 daysRisk
Mark SuttonCEO
Co-sign board resolution for COO authority matrix; review weekly dashboard every MondaySigned resolution filed; 4 weeks of documented reviewStructure
Tom VinsonMarketing
Launch Klaviyo post-purchase retention sequences (30 / 60 / 90 day) segmented by category3 automated sequences live; repeat-rate baseline setRevenue
Diane ParkCOO
Physical inventory count with 3PL; resolve negative inventory on 6 SKUs; document 3PL backupZero negative-inventory SKUs; backup warehouse identifiedSystems

Representative exampleFictional Northway Co. team. Your own read will differ.

Interactive Demo

Try the engine. Click any fix and watch the architecture move.

The AMI score, the 8-axis radar, and the Stabilize → Capital-Ready tier badge all recalculate in real time.

Sample · Northway Co. baseline

Live BAIC engine
AMI
36.3
Tier
Stabilize
Overrides
7
Fixes on
0
Capital-Ready
Growth-Ready
040557085100
36.3 AMI Strategy Structure Systems Financial Revenue Data Risk Leadership
Toggle Sprint 1 fixes

Each fix recalculates affected domains, then the AMI total. Watch tier classification flip from Stabilize to Capital-Ready as overrides clear.

SampleFictional Northway Co. baseline. Real engagement = your scores, your fixes, your trajectory.
After the 30 days

Architecture compounds, or it quietly decays.

The hardest part of architecture isn't the rebuild. It's keeping the architecture intact as complexity rises. That's what the ongoing advisory layer governs.

+

Hosted dashboard, ongoing

Your live architecture view stays online. You see what changed, what regressed, and what's at risk, without rebuilding the picture from scratch.

↻

Quarterly re-score

The same eight domains, scored against the same rubric, every quarter. You watch your architecture mature instead of guessing whether it has.

A

Executive advisory cadence

Monthly working sessions with the principal operator. New vulnerabilities surfaced, priority sequence recalibrated, decisions stress-tested against the architecture.

→

When LDNA is warranted

If the diagnosis surfaces leadership-capacity as a constraint, LDNA enters the engagement to diagnose the bench. The two instruments stack.

Also where BAIC has been used

For acquirers, before they sign.

Search funders, holdcos, and strategics run BAIC on diligence targets in the 30 to 60 days before close. Same 30-day diagnostic, different buyer. The output tells you whether the target survives the ownership transition without the seller, and what to underwrite into the deal terms.

Start with evidence

See whether BAIC fits your stage.

Sixteen questions, free. What to Fix First gives you a directional read of where you're most exposed, and whether the binding constraint is structural, the bench, or something to fix before you scale.

Or book a 30-min diagnostic call →